Your library. Your terms.

Inspira closes the gap from ingest to delivery. On-device, without the cloud dependency, wherever the shoot takes you.

What we believe

We build on a few simple beliefs.

01

Built for the hour, not the demo.

Most tools are built to be impressive in a demo. We build for the hour you actually spend inside them. Robust, simple, quietly out of the way, tailored to you and your flow.

02

Control belongs to you, not the biggest vendor.

Your hardware or ours. Your choices, never our defaults. The work you make shouldn't be held hostage by a pricing tier, a lock-in, or a migration you can't afford to do. Leaving should be as easy as joining.

03

AI should run where your work lives.

Not behind terms that change when you're not looking. Not at a cost that compounds with every asset. Your work shouldn't train someone else's model, it should work for you, on hardware you already own.

04

Made to fit. Not to force.

Most software assumes you'll adapt to it, yet no two creative operations run the same way. The infrastructure is consistent – the experience on top is yours to shape. If anything needs to bend, it shouldn't be you.

05

Compute has a cost. We build like it matters.

The industry keeps building like compute is free and consequence-free. It isn't. On-device means no data center running on your behalf. And none of that cost, or consequence, gets passed on to you. We'd rather build it right than build it fast.

Let's build a new home for our content.

Join the closed beta.

FAQ

What even is this?

A product in progress and a set of principles we're building around. If you opened this then you must be somewhat interested. Drop your email and we'll show you where it's headed.

So you're creating another AI app?

Yes, but one that's actually yours. It runs locally: your files, your device, your hardware. Not a tool phoning home to a cloud server every time you want to find a photo.

What are you selling?

Right now, a seat at the table. We're looking for people who want to shape the product before it's finished. Not beta testers clicking through a fixed feature set, but people who influence what gets built. Eventually it becomes a paid product. For now, it's a conversation and creative freedom.

Who is this for?

Creators — photographers, videographers, editors, and the people who manage what they produce. If your workflow means bouncing files between three tools that don't talk to each other, this is probably for you. Go check how many photos you have in your camera roll, put in your email, then reply with that number.

What does it cost?

Nothing while we're in beta. After that, probably something close to what you're already paying for tools that don't actually work for you. We're tracking usage now and building an in-app calculator so you can see exactly what it'd cost, and what you'd save, before we ever ask for a card or a contract.

Why are you doing this?

I've spent years on both sides of this, shooting professionally and building software at the companies whose tools you're probably using right now. The gap between what creators need and what they're sold has bothered me for a long time. I'm losing money on this and it's been worth it. If you want to help turn it into something, get in touch.

Is this actually ready?

Creators — photographers, videographers, editors, and the people who manage what they produce. If your workflow means bouncing files between three tools that don't talk to each other, this is probably for you. Go check how many photos you have in your camera roll, put in your email, then reply with that number.

What even is this?

A product in progress and a set of principles we're building around. If you opened this then you must be somewhat interested. Drop your email and we'll show you where it's headed.

So you're creating another AI app?

Yes, one that is actually yours though, not some AI agent that runs in someone's cloud somewhere. We're experimenting with new technology that gives you full ownership of your systems.

What are you selling?

Right now, a seat at the table. We're looking for people who want to shape the product before it's finished. Not beta testers clicking through a fixed feature set, but people who influence what gets built. Eventually it becomes a paid product. For now, it's a conversation and creative freedom.

Who is this for?

Creators — photographers, videographers, editors, and the people who manage what they produce. If your workflow means bouncing files between three tools that don't talk to each other, this is probably for you. Go check how many photos you have in your camera roll, put in your email, then reply with that number.

What does it cost?

Nothing while we're in beta. After that, probably something close to what you're already paying for tools that don't actually work for you. We're tracking usage now and building an in-app calculator so you can see exactly what it'd cost, and what you'd save, before we ever ask for a card or a contract.

Why are you doing this?

I've spent years on both sides of this, shooting professionally and building software at the companies whose tools you're probably using right now. The gap between what creators need and what they're sold has bothered me for a long time. I'm losing money on this and it's been worth it. If you want to help turn it into something, get in touch.

Is this actually ready?

Creators — photographers, videographers, editors, and the people who manage what they produce. If your workflow means bouncing files between three tools that don't talk to each other, this is probably for you. Go check how many photos you have in your camera roll, put in your email, then reply with that number.

Meet the Team

Ethan Stoler

Founder & Builder

Photo kid turned tech nerd. I'm building Inspira because I know what it's like to get caught up in a content management mess and I know what it takes to untangle it. See my work.

You next?

Join the Founding Team

This isn’t just about beta testers and early users. We're looking for people who want to go deeper on the build and create a more sustainable creative infrastructure.

Want to join? ➜ Get in touch

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